Lowcountry Urology Clinics
Design: Studio 7 Designworks
Lowcountry Urology Clinics (LUC) is a group of doctors with 6 offices in Charleston. They specialize in the most current and advanced treatment options throughout their practice.
When LUC came to metatation for help, they had two versions of three existing websites. All of the sites had good information, created and written by one of the doctors. Much of the practice information was out of date, other information was redundant, and there were many gaps that could be filled. Some information was targeted at other doctors, while some was targeted at patients. Assigning new leads fairly to the geographically separate offices posed the final challenge.
After meeting with the doctors, metatation made the following recommendations:
- Consolidate all of the sites under one
- Create two categories of information: one for patients, and one for doctors
- Use an outside writer to re-write and expand the content
- Create a page for each office
- Add a contact form on each office page
- Create a page for each doctor, linked to each office s/he serves
- Add a glossary of terms, and cross-link these terms throughout the site
The resulting site provides an information rich source of conditions and treatment options for patients, doctors, and search engines. The site makes it easy for potential new patients to choose a doctor or a location.