Flatfish Island Designs

Design: Flatfish Island Designs


Flatfish Island Designs creates house plans targeting the waterfront property owner. Their designs use the experience and knowledge of their parent company, Herlong & Associates.


In the highly competitive Home plan market, success depends on search optimization. Sites must present plans in a way that users can move easily between related plans without a lot of back-and-forth. Each plan has complex information to share and mange, including PDFs flyers, photos, plan images, and specs.


metatation worked with Flatfish to design custom layouts to make the plans easy to navigate. The site presents related plans in a single column, and shows details for individual plans in the next column. Our custom CMS provides automatic-SEO optimization, simple management of plans and their buy-now buttons.

The result is an attractive site, easy to navigate, with lots of content optimized for search.