Lowcountry Urology Clinics

Design: Studio 7 Designworks

Lowcountry Urology Clinics (LUC) is a group of doctors with 6 offices in Charleston. They specialize in the most current and advanced treatment options throughout their practice.

Challenge

When LUC came to metatation for help, they had two versions of three existing websites. All of the sites had good information, created and written by one of the doctors. Much of the practice information was out of date, other information was redundant, and there were many gaps that could be filled. Some information was targeted at other doctors, while some was targeted at patients. Assigning new leads fairly to the geographically separate offices posed the final challenge.

Solution

After meeting with the doctors, metatation made the following recommendations:

Consolidate all of the sites under one
Create two categories of information: one for patients, and one for doctors
Use an outside writer to re-write and expand the content
Create a page for each office
Add a contact form on each office page
Create a page for each doctor, linked to each office s/he serves
Add a glossary of terms, and cross-link these terms throughout the site

The resulting site provides an information rich source of conditions and treatment options for patients, doctors, and search engines. The site makes it easy for potential new patients to choose a doctor or a location.